For Association & Partnership
Anjali Sondhi
anjalisondhi@imagesgroup.in
Ph: +91-9810204297
Images Multimedia Pvt. Ltd.
S-61 A, Okhla Phase II
CIN: U22122DL2003PTC120097
New Delhi, 110020 INDIA.
P:+91-11-40525000, 40502500
F:+91-11-40525001
E: contact@imagesgroup.in

Nestle aims to nearly double sales via e-commerce by 2025


Deprecated: WP_User_Query was called with an argument that is deprecated since version 5.9.0! who is deprecated. Use capability instead. in /home/imagesmultimedia/apps/foodforum2021/wp-includes/functions.php on line 5608

Nestle announced that the company is expecting to double its e-commerce sales to 25% of its group total by 2025 by investing into marketing and technological investments. 

The company is planning to push its sales of products directly to consumers, via online channels or with a direct to consumer approach. 

Mark Schneider, Nestle CEO said “We plan to take (e-commerce) sales from about 13% in 2020 to 25% by 2025,” Bernard Meunier, head of Nestle’s strategic business units and marketing and sales, said at a virtual investor summit. This will be achieved by increasing digital marketing investment to 70% by 2025 from 47% in 2020.

Nestle’s total sales in 2020 were 84.34 billion Swiss francs ($90.71 billion). E-commerce sales represented 14.1% of the total in the first nine months of 2021, compared with 12.8% in the same period in 2020.

 

Author avatar
Indiaretailing Bureau

Post a comment

Your email address will not be published.

We use cookies to give you the best experience.