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YESS – Your Everyday Super Store – on track to clock Rs. 100 cr+ Turnover by March 2022


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Since 2007, Navjeevan has been expanding consistently and from one superstore it has expanded to eight stores today – five self-owned and three leased – with 25,000 sq.ft of total retail space under operation.

YESS, which is now rated among the market leaders of NCR in the high-end luxurious grocery segment, is strategically located in prominent areas of the city increasing its customer outreach and having a huge on-ground presence.

YESS – Your Everyday Super Store is a leading superstore chain based in Delhi-NCR, which came to its inception on September 8, 2019 with a store in New Delhi’s popular high street, Lajpat Nagar. In a short span of 18 months, YESS grew from 1 superstore to 3 superstores – the other two stores also located in premium locations of the NationalCapital Region, namely Preet Vihar and Noida sector 104.

Recently, YESS has also launched its E-commerce platform, wherein customers can shop online on its website, by the name of www.yess.co.in that keeps all the products at lower prices than many E-commerce players and provides free less than 2-hour home delivery to its customers. The brand grew from strength to strength, gaining a huge, loyal customer base by generating goodwill and providing fresh and high quality products at the best prices in the super competitive retail market in India’s capital. YESS, which is now rated among the market leaders of NCR in the high-end luxurious grocery segment, is strategically located in prominent areas of the city increasing its customer outreach and having a huge on-ground presence.

YESS, which has become one of the most visited superstores for customers who seek to find rare or regular imported and Indian FMCG, Fresh Meat &FnV, General Merchandise products at great prices, and want to gift customized gift baskets to their loved ones, is planning to open 15 more stores in Delhi-NCR over the next 2 years.

What Makes YESS Different?

Offering a class-apart in-store shopping experience, YESS has a very high-end luxurious look and feel to give the customer an unparalleled grocery shopping experience. Aside from a huge variety of Indian and imported products, the store provides customers a lot of discounted offerings and does justice to its one of the USPs that is “YESS, where everything is on discount”. The brand offers a wide range of products which cannot be found anywhere in the north region. The products range from regular groceries such as ghee, oil, sugar, butter, rice, pulses, spices, biscuits, namkeens, dry fruits, eggs, etc. to imported products such as noodles, chips, sauces, dips, chocolates, ice creams etc.

The fastest moving SKUs include: Amul Butter, Potato,Onion, Tomato, Paneer, Sugar, Bisleri Water since they are regular consumables. Aside from this, propelled by their core principle of ‘freshness’, the in-house chefs of YESS cook special quick pick-me-up mouthwatering dishes such as butter chicken, mutton biryani, Mughlai kebabs, dumplings, and much more in the superstore’s kitchen.

Innovation & Technology

YESS is constantly upgrading its store technologically to get uniquely identified in the market and also for simplifying in-store tasks for both employees and consumers. Some of the revolutionary technologies include:

  • Planogram & Store Mapping: Showing the item location at our store according to the checklist of its shoppers
  • Self-Checkout Using Just Phones: Letting shoppers scan and pay by themselves to avoid human contact and secure them from the risk of contracting COVID.
  • Queue Busters: Eliminating the queue by taking order inline from customers
  • Express Home Delivery with Live Tracking: This lets customers know the expected time of arrival of their order.
  • Inventory Management: YESS has successfully tackled the problem of inventory management accurately over alllocations leading to a more simplified way of placing the orders to vendors.

Aside from this, since the lockdown, the brand has started paying more attention towards its social media presence, by promoting products, schemes and offers on it on a regular basis, sharing offers and schemes to increase customer interaction, and by broadcasting offer messages to its large customer database. YESS can be found on various social media platforms such as Facebook, Instagram, and LinkedIn.

The E-commerce platform that YESS offers to its customers is extremely smooth and a customer can get whatever they require at their doorstep just with a click on the website. YESS aims to give customer a better online experience by offering all of their products on their website and at the same time by saving thousands of rupees for its customers by selling each item on the most discounted rates in NCR.

YESS has also launched its loyalty program scheme that lets customer save even more money on their shopping aside from the offers that the brand provides. Moreover, YESS has launched its club membership that offers special prices for its members that are the lower than any E-commerce player in Delhi NCR.

Roadmap for the Future

In keeping with the changing behavior of online shopping, YESS has already launched its e-commerce platform. YESS is all set to launch its mobile application to ease customers experience even more. It is also planning on launching 15 new stores within financial year 2022 covering all the parts of Delhi-NCR. The brand is also planning to move towards cities like Chandigarh and Mumbai to increase its outreach and to take major steps to cover all metropolitan cities of India.

FACT FILE


Name of the retailer/ brand:
YESS – Your Everyday Super Store
Launch Year:
2019
Parent Company:
YESS RETAIL LLP
Company Headquarters:
New Delhi
Key People:
Arpan Aggarwal, Ayush Aggarwal
Operating Model:
Lease
Retail Format:
Mini Hypermarket
Total Retail Space as on date:
30,000 sq ft
Number of Employees:
Total Number of Stores as on 31st Jan 2022:
3
Distribution of Outlets/ Number of States and Cities present in:
2
Product Basket:
Turnover:
INR 100 crore
Average Bill/ Ticket Size:
INR 1450
Same Store Sales Growth:
24%

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